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Thin LED headlamps, constructed with four 20-millimeter mini-projectors, are combined with sequential turn signals to reinvent Nissan's signature V-motion design. The lower section of the shield is bordered by subtle lighting that illuminates, along with the logo, when the Ariya is ready for operation. In keeping both sun and bar design elements, the logo signals a respect for the company's heritage while moving towards a future of mobility services and electrification. The new brand logo represents Nissan's passion and dedication towards innovation by challenging conventional approaches. Nissan's redesigned brand logo is prominently placed at the center of the aerodynamic shield, beaming with crisp definition from the 20 LEDs that compose it.
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The shield, incorporating a 3-D, traditional Japanese kumiko pattern just under the smooth surface, protects sensing equipment used for ProPILOT functions and Intelligent Key detection without the aesthetics interrupting operation. It's highlighted by a shield - a reimagined grille for the EV era. Designers embraced this with the keywords sleek, sexy and seamless to communicate how an EV paired with advanced driving capabilities can offer a new perspective to design, function and the ownership experience.Įmbracing the Japanese term iki, which characterizes the Ariya's chic, cutting-edge nature, the front of the vehicle appears seamless, elegant and fresh. This new philosophy is based on what Nissan calls Timeless Japanese Futurism – characterized by a distinctive Japanese approach conveyed in a simple-yet-powerfully modern way. The styling represents the Ariya's first Nissan Intelligent Mobility "touchpoint," signaling a significant redefinition of Nissan's design philosophy. The model's 100% electric vehicle platform removed fundamental limitations and allowed designers to take new approaches to existing components. The all-new Ariya is Nissan's ultimate expression of style and technology, with each complimenting the other in aesthetics and function. Representing the three main pillars of Nissan Intelligent Mobility (Intelligent Power, Intelligent Drive and Intelligent Integration), the Ariya combines advanced electric-vehicle technology with a new level of seamless human-machine interface connectivity, offering an entirely new driving experience.ĭesign: a completely reimagined appearance
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It's the first production model to represent Nissan's new electrified brand identity, forging a path toward a new automotive era where electrification, optimized platform packaging and seamless vehicle AI technology will become standard.īuilt on an all-new Alliance-developed EV platform, the Ariya is the ultimate expression of Nissan Intelligent Mobility, the company's strategy to further improve the appeal of its vehicles and achieve the ultimate goal of a future with zero emissions and zero vehicle fatalities. The Nissan Ariya is heavily based on the similarly-named concept vehicle displayed at the 2019 Tokyo Motor Show and first hinted at with the IMx at the 2017 Tokyo Motor Show. And with an estimated range of up to 610 kilometers (based on Japan WLTC cycle subject to homologation), Ariya is the perfect partner for daily commutes and road trips alike.
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Its stress-free autonomous driving features, concierge-like assistance and seamless connectivity heighten on-road confidence and provides a welcoming environment for the driver and passengers. The Ariya – Nissan's first all-electric crossover SUV – offers powerful acceleration and smooth, quiet operation, as well as an interior with a welcoming, luxurious lounge-like atmosphere. The EV premiered globally through a virtual event hosted at the soon-to-open Nissan Pavilion in Yokohama. Nissan today revealed to the world the all-new Nissan Ariya electric crossover, marking a new chapter for Nissan electric vehicles.